Outset Professionals

Latifah Echakhch‘Frieze Projects’, 2012

Latifa Echakhch’s work addresses contemporary globalized culture through simple, elegant gestures and formal restraint. For her project, Echakhch turned a patch of grass on Randall’s Island into an enchanting mirage – installing hundreds of tumbleweeds in an incongruous location.

Typically seen rolling in the desert or on empty highways in the American southwest, tumbleweeds have long become icons of classic Western movies and popular imagination. As a three-dimensional still life, this constructed illusion invited viewers to re-examine a familiar object that is unexpectedly made present in an idiosyncratic context.