Israel Patrons Circle

Gideon Rubin‘Memory goes as far as this morning’, 2015

Gideon Rubin’s solo exhibition in the lobby of the Herzliya Museum of Contemporary Art features two comprehensive series of works painted in 2014 on newspaper and magazine pages.

These works were created in the course of two artist’s residencies, in Israel (Outset’s Bialik Residency) and in China. It seems that the time he spent on Bialik Street in Tel Aviv, in the vicinity of the house once inhabited by his grandfather, the painter Reuven Rubin, awakened in Rubin the impulse to embark on an “exploratory expedition” to study a new place, rather than on a journey back to his familiar roots. For although the theme of roots and of belonging is felt, to a certain degree, in both places where he chose to temporarily work in, Rubin examines Tel Aviv as a lingering tourist, or perhaps as a cultural explorer attempting to trace some general internal code, rather than his own familial or personal story.

GIDEON RUBIN (b.1973) is an Israeli artist based in London. He received his BFA from School of Visual Arts in New York and MFA from Slade School of Art in London.

‘Memory goes as far as this morning’ at the Herzliya Museum of Contemporary Art

Curator: Aya Lurie
Donation: Gideon Rubin’s work Gaz Mask was donated to the Herzliya Museum of Contemporary Art by the artist and Outset Contemporary Art Fund.


Aya Lurie