Dora Economou‘Pangrams and Slogans’, 2020

A pangram  (Greek: pan gramma, “every letter”) or holoalphabetic sentence is a sentence using every letter of a given alphabet at least once. Pangrams have been used to display typefaces, test equipment, and develop skills in handwriting, calligraphy, and keyboarding. (https://en.wikipedia.org/wiki/Pangram, accessed: 20.1.20, 2:16 pm)

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as “a short and striking or memorable phrase used in advertising.”[1] A slogan usually has the attributes of being memorable, very concise and appealing to the audience. (https://en.wikipedia.org/wiki/Slogan, accessed: 22.1.20, 11:46 am).

Pangrams and Slogans is a project originally intended to be shown alongside the impressive collection of inscriptions from the eight century BC to the Late Roman period, mostly in Greece, of the Epigraphic Museum in Athens.

Dora Economou, though she identifies herself as a sculptor, has made several detailed, large-scale drawings, is an avid photographer still enjoying analog processes, and a gifted writer, in both English and Greek.

In this exhibition she presents drawings of pangrams, in the two languages she has excellent command of, Greek and English as well as French with a little help from google translate. She also designed original typefaces for each language.

As she was working on the drawings she started playing around with catchy phrases from tv commercials. Some were from the eighties —not a single person in Greece who lived in a household with a television receiver will fail to recognize them. These ad’s legacy survived in following decades.

Dora Economou’s Slogans idea somehow sprung from her long-standing fascination with Ingeborg Bachmann’s The Good God of Manhattan (1958), a radio play about the impossibility of love in the social order, conflicting discourses at the apex of the Cold War, and the constant bombardment of indoctrinating slogans through the mass media.To keep it symmetrical, Dora used slogans from ad campaigns in Greek, French and English to create what you might call concrete poetry, or Dadaist poetry, or a form of linguistic conceptualism with a sense of humour, and inscribed them on the Radio Athènes walls using her customized typefaces.

PREVIEW: Wednesday 12 February, 6:00–9:00 pm

DURATION: 12 February–14 March 2020

OPENING HOURS: Wednesday 4-8pm, Saturday 12-4 pm and by appointment.