In 2008 Outset facilitated the NSPCC Art Auction, in collaboration with Keith Tyson. A total of £1.52 million was raised for the charity from the sale of five auction lots, generously donated by Tracey Emin, Anthony Gormley, Damien Hirst, Grayson Perry, and Keith Tyson. The funds raised enabled the operation of seven centres for an entire year. Initiated by Outset, Art for Baby was first published by Templar in 2008, with a reprint in 2010. A donation from every book sold helps to raise proceeds for NSPCC.

The book features black and white, high contrast images by leading international contemporary artists including Damien Hirst, Gary Hume, Julian Opie and Bridget Riley, who have all donated their work for free. The NSPCC Therapeutic Services work with young people and their families to provide a vital service for abused children.