Outset Professionals

Adam Rabinowitz‘Je T'aime Je T'aime’, 2012

Outset Israel directed its third time support of Art TLV11, this year in collaboration with the 3rd Herzliya Biennial, towards Adam Rabinowitz’s installation, Je T’aime Je T’aime (2011).

The 3rd Herzliya Biennial/Art TLV11 title, The Second Strike, is borrowed from bilateral nuclear strategies, but in the context of the Biennial it is intended to indicate artistic situations, which may be thought of as responses, repetitions and adaptations, but also as testimonies, excerpts or even disruptions. The Biennial spread over seven locations across the city of Herzliya.

Adam Rabinowitz’s installation Je T’aime Je T’aime made of wood, metal, fiberglass, polyurethane foam, glass, plastic, clay, plaster, slide projection, sweet potato, paper and paint was positioned in the Herzliya Museum of Contemporary Art main exhibition hall. The work was comprised of a dome-like structure, which referred to industrial edifices such as reactors and power stations, but also to forms of instant sheltering. The interior space was inspired by caves, or more specifically by Paleolithic cave paintings. Therefore, the work relied on the ancient as well as on the futuristic and technological, in order to create an over-layered experience that involves painting, sculpture and architecture, and a new sense of time and place.